Every year hundreds of students depart from Nepal to study abroad and the number is only increasing every year. Along with that the number of Educational consultancies are increasing rapidly. So much so that If you throw a stone in Putalisadak of Kathmandu, there are more changes than not, the stone will hit an educational consultancy. Due to this oversaturation in the Educational Consultancy industry of Nepal, it has become very difficult of Consultancy owners to set their consultancies apart from the competition. In this article, I have provided you with proven digital marketing strategies that you can apply to build a strong online presence for your Educational Consultancy and increase your monthly students enrollment dramatically.
The boom in educational consultancy industry of Nepal has helped a lot of student but has also overwhelmed students with too much information from over 1700 educational consultancies in Nepal leading to confusion and inaction. To differentiate yourself from the plethora of Educational consultancies in Nepal you can use the proven digital marketing strategies that are used by leading consultancies in Nepal. With the rise in income levels as well digital presence of Nepalese students and parents, it has been more important than ever to have a strong digital presence so that the interested students and parents can find you easily. You can do so by implementing the following proven digital marketing strategies:
1.Build an effective and easy-to-navigate website
By building a simple but easily understandable website for your consultancy you signal that you are trustworthy. A well managed website is a foundation for the further marketing strategies. You can build website through different website builders without writing a single line of code. Creating an SEO optimized website is one of the foundational digital marketing strategies for Educational Consultancy in Nepal which is often underutilized. If you don’t have the leisure time to build a website that positions you as a trustworthy educational consultancy you can go to the following website and inquire about WordPress website development: link
2. Define your target audience/ customer more precisely
Many consultancies run Facebook ads and post content on their social media but the mostly target their marketing efforts towards students which underutilizes their marketing budget. More often than not, the decision makers of the enrollment of a student in any educational consultancies is his or her parents so creating ads and content which addresses the pain points of the parents of the student can increase the student enrollment dramatically. Building customer avatars that include students and parents of different educational and financial background along with their buying behavior, pain points and aspirations is a proven digital marketing strategy that can boost the results you will get from your social media marketing efforts.
3. Create irresistible offers for your targeted students and parents.
Most educational consultancies depend discount and education fairs as offers to get students attention and money but the students as well as parents are no longer excited or convinced with such stale offers as they have been overused by the hundreds of Educational Consultancies. That’s why you need to create offers that students and parents can’t not ignore or resist. To create such offers you need first decide for whom the offer is which we just decided in the previous strategy and then you need to increase the perceived value of the service you are offering which in our case can be preparation for IELTS or PTE. To do so we need to use the concept of value stacking which means you need add valuable offerings which can be “Free mock IELTS/PTE test and same day results with improvement tips or detailed break down of the cost and documents they will need in future” that you will provide to students and parents for free on top of the actual service. By providing more value that your competitors you make sure that offers get more attention from your targeted customers which leads to high enrollment and brand recognition.
4. Create effective lead magnets and lead generation funnels.
In today’s world, information is the real weapon. And for the Educational Consultancies, the information of the students and parents who are actually interested in the enrollment of students. To get the information an educational consultancy needs to offer valuable things, knowledge or information that the students or parent interested in abroad study would find helpful for free in return of the information like student’s name, phone number and email address. This Free Valuable information or Offering is called lead magnet as it attracts information of the interested students and parents like a magnet. The lead magnet can be placed in a simple but effective landing page and also advertised using paid meta advertising and organic content marketing. This is one of those digital marketing strategies for Educational Consultancy in Nepal which , if implemented religiously, can act as catalyst for growth in student enrollment.
5. Run Conversion Focused Meta Advertisements
Meta advertisement is the most surefire and fastest way to reach the students and parent who are really interested in abroad study as soon as possible. But most Nepalese business do not know the difference between boosting post and actually running full fledge meta advertisement through meta ad manager. You need to advertise the offers or lead magnets that you have created by implementing the strategies that i have mentioned above through conversion focused ads using meta ad manager.
6. Content Marketing that builds trust and authority
Viral Content marketing is good for attracting attention but to build real authority among your targeted students and parents, you need to post content related to knowledge and information that might help students and parents who are interested in studying abroad. By religiously helping students and their parents you position yourself as an expert in your field which builds trust and authority. By placing a simple call to action for the interested students and parents to sign up for the lead magnet or offer you will able to filter the students from casual social media users.
7. Deliver the promised lead magnets and offers.
After you get the leads through your lead magnet with the help of paid meta advertisement and organic content marketing, deliver the value that you promised in your lead magnets and offers using email automation. If you want to learn more about email automation you can check out the following website: link
8. Enroll the students by giving the last push
As you deliver the valuable information and content that you promised in your lead magnet, the students and their parents get more and more sure and convinced that you can help them to make their dream of studying in abroad come to true. You won’t need to sell them using traditional sales techniques as they will have been already sold on you. You just need to give a last push through one on one consultation or one to many seminars. If you are an IT business owner who wants to grow their business with digital marketing, visit the following website: link
For a more detailed understanding of our implement digital marketing strategies for PTE Service, check out the following website : link
If you do not have the expertise or time to implement these digital marketing strategies for educational consultancy in Nepal, You can click on the button below and book a free 90 minutes consultation call with me in which we can discuss how I can help you implement these proven digital marketing strategies in your Educational Consultancy.
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